Search SystemsSearch Evaluators

[techradar nintendo oled] 2023-11-24
systems: Google

evaluating: generated response, navigational search
Lily Ray Vice President of SEO Strategy & Research at Amsive Digital

Ok, I find this SGE result to be pretty unethical.

The query starts with a brand name (clearly navigational) and instead of taking me to that site's page for that keyword (AKA... navigational search), it shows a bunch of information & links to products from other sites.